Which Game Next Ltd Customer Privacy Notice

This privacy notice tells you what to expect us to do with your personal information.

Our Contact Details

Email: privacy@whichgamenext.com

What Information We Collect, Use, and Why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details
• Date of birth
• Website user information (including user journeys and cookie tracking)

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Marketing preferences
• Location data
• Website and app user journey information
• Records of consent, where appropriate

We collect or use the following information for research or archiving purposes:

• Names and contact details
• Location data
• IP addresses
• Website and app user journey information
• Records of consent, where appropriate

Lawful Bases

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent
• Legitimate interest:
  • To be able to provide tailored game recommendations to the person.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent
• Legitimate interest:
  • To be able to market to the user about features on our website.

Our lawful bases for collecting or using personal information for research or archiving purposes are:

• Consent
• Legitimate interest:
  • To be able to collect research on people's interest in video games.

Where We Get Personal Information From

People directly

How Long We Keep Information

For information on how long we keep personal information, see our retention schedule at https://www.whichgamenext.com/data-retention

Who We Share Information With

Data processors:

• Amazon Web Services

  This data processor does the following activities for us: Provides cloud computing infrastructure including data storage mechanisms.

Sharing Information Outside the UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.

Your Data Protection Rights

Under data protection law, you have rights including:

• Your right of access - You have the right to ask us for copies of your personal data.
• Your right to rectification - You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure - You have the right to ask us to erase your personal data in certain circumstances.
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal data in certain circumstances.
• Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
• Your right to data portability - You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.

You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Last updated: 14 May 2024